We refer to these individuals throughout this report as “online daters,” and we define them in the following way: Taken together, 11% of all American adults have done one or both of these activities and are classified as “online daters.” In terms of demographics, online dating is most common among Americans in their mid-20’s through mid-40’s.
Some 22% of 25-34 year olds and 17% of 35-44 year olds are online daters.
One in ten Americans have used an online dating site or mobile dating app themselves, and many people now know someone else who uses online dating or who has found a spouse or long-term partner via online dating.
General public attitudes towards online dating have become much more positive in recent years, and social networking sites are now playing a prominent role when it comes to navigating and documenting romantic relationships.
You better not go around bragging to everyone that you matched with some semi-famous Who's it for: Ivy League snobs Sparkology sells itself as a luxury matchmaking service for "well-intentioned men and women," where the dudes are all verified grads of top-tier schools, and you can only join if you're invited by the site's team or referred by a current member.
Some other interesting details: guys have to pony up a virtual currency to initiate conversation with a lady, and the app provides a concierge service that will help you boost your profile and even plan out a whole date when you're ready to take things offline. The League claims to screen users via some mysterious algorithm that "keeps [the] community well-balanced and high-quality," while somehow hiding you from friends, “business connections,” and coworkers.
Unlike the other services, though, Inner Circle makes it easier to mingle with fellow members by throwing exclusive invite-only events for users around Europe.
Who's it for: "Celebrities" and "influencers" You certainly don't earn a reputation as the "Illuminati Tinder" by letting in any old schmo.People in nearly every major demographic group—old and young, men and women, urbanites and rural dwellers—are more likely to know someone who uses online dating (or met a long term partner through online dating) than was the case eight years ago.And this is especially true for those at the upper end of the socio-economic spectrum: Even as online daters have largely positive opinions of the process, many have had negative experiences using online dating.Yet even some online daters view the process itself and the individuals they encounter on these sites somewhat negatively.Around one in ten online daters (13%) agree with the statement that “people who use online dating sites are desperate,” and 29% agree that online dating “keeps people from settling down because they always have options for people to date.” Familiarity with online dating through usage by friends or family members has increased dramatically since our last survey of online dating in 2005.