The event doesn’t come cheap; it is expected to cost 2.2 million francs – 1.8 million of which will come from the private sector – as well as additional costs for security and transport modifications on the parade route, said the paper.
Geneva Tourism’s Lucie Gerber told the paper it was impossible to put a figure on it, but that the event would certainly be good for the city both financially and in terms of projecting a positive image of the city.
Founded in 1979 by director Jean-Luc Courcoult, Nantes-based Royal de Luxe has made a name for itself with its giant puppet spectacles such as The Sultan’s Elephant, which toured the world including London in 2006.
The company has been invited to Geneva by the Théâtre de Carouge and the Geneva government, which hopes the event will be “one of the biggest cultural events in the history of the canton, even Switzerland,” councillor Sami Kanaan told newspaper 20 Minutes.
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